Commercial telephone prospecting

Making appointments by telephone is a decisive channel for winning over new customers. In fact, encapsulated in an “inbound marketing” strategy or carried out “in the hard”, B to B telemarketing rapidly multiplies high added value business opportunities.

But today, successful telephone prospecting is increasingly difficult for companies because in a highly competitive B-to-B environment, prospects tend to consider each call as an intrusion. Thus, getting through the telephone barriers of switchboards and assistants, reaching the decision-maker at the right time to obtain qualitative commercial meetings quickly becomes time-consuming for the sales force. Moreover, caught up in multiple priorities, salespeople find it difficult to maintain, in the long term, the pace of telephone prospecting capable of feeding their book of business.

By entrusting the obtaining of B-to-B appointments to a specialist contact center, you maximize your commercial efficiency. You increase the number of opportunities by positioning your field teams solely on key meetings, with interested decision-makers. You accelerate your sales by focusing your sales staff on their core expertise: negotiating and closing. Finally, you maintain a rate and volume of telephone prospecting in line with your growth objectives, with the support of prospecting experts who guarantee your image.