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Enablement and training incentives Sales enablement and training incentives, also termed behavioral incentives, are programs designed to provide sales reps with the necessary tools to progress to the ultimate end goal, closed deals. Each step of the way, reps can be...

Deal registration incentives A deal registration program incentivizes channel partners for bringing new leads to a vendor by providing them with an exclusive way to promote the registered lead. Typically, the deal is recorded online, and the vendor then examines the...

Cooperative funding (CO-OP funding) Cooperative funding (also known as CO-OP funding) is a way for businesses to assist channel partners in meeting their marketing objectives. In addition, CO-OP incentives are gained, rewarding your partners for their loyalty and...

Sales performance incentive funds (SPIFs)SPIFs are intended to motivate your channel partner's sales team since these incentives are given to the salesperson (rather than the partner). Therefore, SPIFs are a fantastic way to generate short-term growth or enhance sales...

Value-added reseller (VAR)According to HubSpot, value-added resellers specialize in purchasing and reselling technology products with additional software or features that are above and beyond the standalone features of the product.For example, a VAR can develop an...

12 Types of Channel Incentive Programs with Examples for IT Products According to recent research conducted by Accenture, 77% of partners stated that they have more choices of providers than they had three years ago. With rapid technological progress, the business...