Qualification of customer and prospect files
The quality of your customer and prospect data is of paramount importance today, whether you want to boost your sales prospecting, increase the deliverability rate of your B-to-B e-mailing campaigns or improve your customers’ experience. In other words, the profitability and effectiveness of your marketing and sales actions are directly impacted by the reliability of your customer and prospect file enrichment method. What are the ingredients for qualification to effectively support your sales strategy? Knowing how to capture multi-channel contacts, identifying and collecting relevant data, and constantly updating your customer/potential CRM database.
Using a B-to-B contact centre optimises the results of your lead management and customer relationship management. The data is qualified on a “tailor-made” basis, according to the criteria that you determine. They are reliable and immediately usable for commercial prospecting (project detection, appointment setting), business development (cross/upselling) and customer loyalty on and offline. You can thus rapidly improve your acquisition rate and contribute to the satisfaction of your customers.
Finally, outsourcing the qualification of your files increases your capacity for action. You can rely on a dedicated team of advisors, experts in B-to-B telephone prospecting, capable of managing large volumes of data. You can thus build a targeting system that is adapted to your objectives and effective in the long term.
Customised enrichment of key data
of your business activity
To facilitate the implementation of your Qualification actions, a project manager,
who is the sole contact for your teams, accompanies you at every stage
We realize
Analysis of your BtoB qualification request: commercial objectives, targets, data to be collected, contact methods to be used, etc.
Sampling of your customer/prospect database: analysis of the quality of customer/prospect data, detection of duplicates.
The definition of a personalised operational plan: setting up contact channels (call, web, social networks, etc.), the argumentation script, tools and time slots.
The choice of a team of customer advisors, trained in the techniques of personalised qualification of customer and prospect files.
The “Wayline Lab”: during this experimental phase, we evaluate all the parameters to make the most of your data.
Direct data enrichment in your CRM tool to facilitate their commercial exploitation by your sales and marketing teams.
Regular check-ups with managers to measure the quality of the data collected (tests, e-mail addresses, etc.) and their use.
The assessment of your action; a quantitative and qualitative synthesis and the formulation of operational recommendations.
The optimisation and profitability of your sales and marketing actions
Wayline transforms the qualification of your customer, prospect and contact files into a lever for commercial efficiency. We maximise the value of your data and enrich your “commercial assets” to support your strategy of winning new customers and building loyalty.
Entrusting us with your file qualification actions means :
- Caution the quality of the data thanks to our “by Wayline” approach and the expertise of our client advisors, regularly trained in the B to B approach.
Optimize the efficiency of your campaigns through integrated management of contact channels and “live” enrichment of your CRM, after testing the data.
Secure your customer, prospect, and contact files thanks to the reliability of our GDPR-compliant platform.
See by example what we do for you
The customer’s request
As part of the implementation of a new CRM tool, a national federation in the construction sector wanted to increase its knowledge of its members to improve the performance of its loyalty programme. The quality of its member base is a major issue. Although rich in information, it had not been updated over the last five years. The federation therefore wanted to entrust the optimisation of data quality to a BtoB specialist.
Its objectives:
- Clean up the existing database by checking contact details and eliminating obsolete data (cessation of activities, change of corporate purpose, etc.)
- Collect additional information that will allow it to better personalize its messages and launch them at the right time
- Check the quality of the data collected by testing all the e-mail addresses collected
Our response:
We have implemented a comprehensive support package including :
- An outbound qualification campaign, from our call center to complete the data (functions, contact details, etc.)
- A multichannel approach to collecting member data to enrich the information in the qualification campaign
- Validation of member data through an e-mail deliverability test and a complete review of the results
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