The detection of commercial opportunities
Generating highly qualified leads, at the right time and with the right person, is at the heart of sales performance. As a growth accelerator, the search for new prospects is based on a detailed and measurable evaluation of the prospecting pipeline. It is not only a question of identifying the needs of prospects, but also of detecting buying intentions, evaluating the timing of projects, measuring the appetite for your offers and knowing the key contacts of your targets.
In a context where buying paths are multiple, project detection is a crucial growth vector to efficiently feed the business portfolio of your sales force. By targeting business opportunities with high-potential contacts, you can maximize your acquisition activities (launch of offers, new markets, etc.) and support your position in your sector.
In a context where buying paths are multiple, project detection is a crucial growth vector to efficiently feed the business portfolio of your sales force. By targeting business opportunities with high-potential contacts, you can maximise your acquisition activities (launch of offers, new markets, etc.) and support your position in your sector.
Imagine tailor-made solutions for your teams
As a partner in your success, we dedicate a single contact person to develop
in close collaboration with your sales and marketing departments, every step of your project.
We realize
Analysis of your expectations in terms of detecting business opportunities:
Evaluation of your multi-channel sales contact base
By Wayline specialists
Tailor-made preparation of your project detection campaign:
The objectives, the criteria for qualifying sales opportunities (scoring), the development of the sales pitch and sales tools, the choice of reporting tools
Building the team of business managers
Experienced in commercial techniques for lead detection and mobilised according to the specificity of your targets
The “Wayline Lab”, to quickly test and measure the effectiveness of the process with your target
The implementation of your outbound campaign; high potential projects and their deadlines are communicated daily to your sales teams so that your actions are operational.
Regular exchanges with your managers, on a “test and learn” basis, to maximise results throughout your project detection campaign
Quantitative and qualitative summary of your generation leads action, whether one-off or recurrent
The guarantee of a quality and results-oriented project detection
Wayline improves your company’s profitability by developing your market share and the efficiency and productivity of your sales force. We accompany your growth by acting directly on your target prospects/customers and by contributing to the dynamization of your distributors/partners/dealers network.
Entrusting us with your search for
of commercial opportunities is :
- Increase your turnover by focusing your sales teams on highly qualified leads.
- Increase the average value of your sales through a very fine-tuned qualification of your target’s decision makers.
- Shorten your sales cycle by detecting your target’s buying signals for your teams to accelerate the transformation of the pipeline into sales.
Discover our business case
The client’s request :
A world-leading software company wanted to increase sales through its distributor network to SMEs. The aim is to move end customers towards higher value offerings and improve customer satisfaction through better engagement of the indirect sales force.
Its objectives:
- Increase the number of qualified leads
- Measure the quality of follow-up throughout the sales process
- Improve the end-customer experience
The client’s request :
We have built and implemented a comprehensive system including
- An outbound call campaign, conducted over the long term (nurturing), from our contact center. Our business managers, B to B experts, qualified the targets, measured their purchase intention and prioritized the actions to be taken.
- A dedicated multichannel “hotline” service (e-mail, telephone, etc.) to optimize our client’s lead management approach.
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