by Wayline | Oct 10, 2022 | Digital transformation
The essential activation levers in 2022 Summary Introduction 1. What is sales enablement? 2. Why is sales activation important? 3. Implementing sales enablement tools. 4. The 4 pillars of sales enablement: 1. Content and technology. 2. Inbound marketing. 3. Training.... 
by Wayline | Oct 10, 2022 | Digital transformation
Levers of acquisition Without new customers, it is difficult for a business to survive. Maintaining a constant level of lead acquisition is important. In fact, this is often the main concern of a company’s marketing and sales departments. To achieve this, they... 
by Wayline | Oct 10, 2022 | Channel IT knowledge base
Staffing or embedded headcount Staffing/Embedded Headcount incentives are a type of enablement and training incentives. A full-time employee is embedded in a partner organization to teach partners and promote the product in the partners’ businesses. Benefits... 
by Wayline | Oct 9, 2022 | Channel IT knowledge base
Market development funds (MDFs) Les MDF sont des ressources que vous mettez à la disposition de vos partenaires de distribution pour les aider dans leurs efforts de vente et de marketing. Ces incitations peuvent être monétaires ou éducatives. Bien que les spécialistes...