Staffing or embedded headcount
Staffing/Embedded Headcount incentives are a type of enablement and training incentives. A full-time employee is embedded in a partner organization to teach partners and promote the product in the partners’ businesses.
Benefits
- Improved channel partner performance: Training provides channel partners with product expertise, allowing them to effectively communicate the advantages and values your product offers to buyers.
- Brand growth: Trained, authorized, and long-standing partners contribute to brand growth.
Challenges
- Cultural differences: Because partners are often distributed over the world, the issue of cultural differences, including language and values, might deter a productive working connection.
Example
Usually, partners starting afresh need an expert from the vendor’s side to catch up faster in the program. Nebulon adds internal headcount to ensure OEM partners could be brought up to speed with the programme, with the resellers that qualify for rewards identified. This gives partners an additional motivation to better engage with incentive programs.
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