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Staffing or embedded headcount Staffing/Embedded Headcount incentives are a type of enablement and training incentives. A full-time employee is embedded in a partner organization to teach partners and promote the product in the partners' businesses. Benefits Improved...

Market development funds (MDFs) Les MDF sont des ressources que vous mettez à la disposition de vos partenaires de distribution pour les aider dans leurs efforts de vente et de marketing. Ces incitations peuvent être monétaires ou éducatives. Bien que les spécialistes...

Solution development funds If you sell a product that needs demonstrations by your channel partners, you can consider establishing a solution development fund. Using this fund, you may reward partners for creating creative solutions that use your product as a...

Influencer Channel65% of B2B buyers said they prefer credible content from industry influencers? You can reach out to any influencers and ask them to evaluate your software on their social media platforms. Influencers then spread the word about your product or service...

Referral incentives Referral partners are business associates who can bring massive value to a business with their strong referral network. They recommend a particular company and its services to potential customers, helping brands reach corners of the market they may...

Rebates incentives Channel rebate incentives are designed to increase demand and sway customer preferences. They are frequently volume-based, which means that your partner must sell a certain number of products to earn their incentive. They then pass on the savings to...

Loyalty incentives and partner retention Brands run channel loyalty programs that focus closely on their high performing partners like VARs, ISVs, MSPs etc. Incentives used to strengthen the partner relationships besides time and care are called loyalty incentives....