65% of B2B buyers said they prefer credible content from industry influencers?

You can reach out to any influencers and ask them to evaluate your software on their social media platforms. Influencers then spread the word about your product or service in their networks. They advertise, suggest, and refer using their capacity to influence potential people.

If anyone in their network uses their code to purchase, you can send the incentive to that specific influencer.

Benefits

• Brand awareness: It can shorten your sales cycle and increase brand awareness.
• Network: You can expand your network manifold.

Challenges

• High demand for influencers: Due to the high demand for influencers, you might have to incentivize them more frequently and with high value.

Example

Canva runs an affiliate program to incentivize partners to earn up to $36 for each new Canva Pro subscriber that signs up with their unique referral link. So any influencer on social media can share their unique affiliate links with the audience on any social media platform. Whenever someone buys a pro subscription using the affiliate link, Canva gives the influencer their promised incentive.