by Wayline | Oct 10, 2022 | Digital transformation
The essential activation levers in 2022 Summary Introduction 1. What is sales enablement? 2. Why is sales activation important? 3. Implementing sales enablement tools. 4. The 4 pillars of sales enablement: 1. Content and technology. 2. Inbound marketing. 3. Training.... 
by Wayline | Oct 10, 2022 | Digital transformation
Levers of acquisition Without new customers, it is difficult for a business to survive. Maintaining a constant level of lead acquisition is important. In fact, this is often the main concern of a company’s marketing and sales departments. To achieve this, they...