You can also utilize channel rebates to gather data of potential customers that including obligatory form fills.

Benefits

• Sales growth: This encourages your channel partners to sell your products more.
• Building a consumer base: It is an excellent approach to building your brand, which, when executed right, can turn your happy customers into brand ambassadors.

Challenges

• Limited bandwidth for internal implementation: It may be challenging to determine how many employees should be assigned to manage this program.
• Complexity: It might be tough to establish a rebate program with different processes to receive money back while also ensuring that customers benefit.

Do you spend way too much time planning and tracking your rebate programs? It’s time to automate your rebates program using Xoxoday’s robust reward engine.

Example

Salesforce engages and rewards channel partners smartly through an ecosystem designed to optimize incentives. They increase rebate program attainment by automating rebate calculations, accruals, and payouts and provide sales teams and channel partners with improved visibility into threshold achievement.

AWS’s partner program is another example of a goal-driven rebate program. This new initiative aims to transfer ISV application workloads to the platform. In addition, each cloud migration must produce at least $36,000 in annual recurring revenue for AWS within a year.

In turn, AWS will spend up to 15% of the post-migration income to assist customers in reducing expenses, with the amount dependent on workload and the complexity of the migration project.