by Wayline | Oct 9, 2022 | Channel IT knowledge base
Influencer Channel 65% of B2B buyers said they prefer credible content from industry influencers? You can reach out to any influencers and ask them to evaluate your software on their social media platforms. Influencers then spread the word about your product or... 
by Wayline | Oct 9, 2022 | Channel IT knowledge base
Referral incentives Referral partners are business associates who can bring massive value to a business with their strong referral network. They recommend a particular company and its services to potential customers, helping brands reach corners of the market they may... 
by Wayline | Oct 9, 2022 | Channel IT knowledge base
Rebates incentives Channel rebate incentives are designed to increase demand and sway customer preferences. They are frequently volume-based, which means that your partner must sell a certain number of products to earn their incentive. They then pass on the savings to... 
by Wayline | Oct 9, 2022 | Channel IT knowledge base
Loyalty incentives and partner retention Brands run channel loyalty programs that focus closely on their high performing partners like VARs, ISVs, MSPs etc. Incentives used to strengthen the partner relationships besides time and care are called loyalty incentives.... 
by Wayline | Oct 9, 2022 | Channel IT knowledge base
Enablement and training incentives Sales enablement and training incentives, also termed behavioral incentives, are programs designed to provide sales reps with the necessary tools to progress to the ultimate end goal, closed deals. Each step of the way, reps can be...